Social Media Manager

  • Freelance
  • Full time
  • Remote
  • Communication

ABOUT CORAL GARDENERS

Coral Gardeners is a global organization with operations in French Polynesia, Fiji, and Thailand, on a mission to restore the world’s coral reefs by combining cutting-edge science with an unconventional, community-driven approach.

THE JOB

Under the supervision of the Chief Communications Officer, the Social Media Manager leads Coral Gardeners’ social media strategy and content execution. This role is both strategic and hands-on, with the goal of growing CG’s online community, telling the story of the reef, and driving engagement around coral conservation.

RESPONSIBILITIES

  1. Team Management

    • Supervise, mentor, and support the Community Manager, providing clear priorities and feedback.

    • Coordinate workflows, review content, and ensure deadlines are met.

  2. Strategy & Execution

    • Design and execute CG’s global social media strategy and content calendar.

    • Create, edit, and publish content across platforms (Instagram, TikTok, YouTube, etc.) alongside the Community Manager.

    • Ensure all content reflects CG’s brand voice and visual identity.

  3. Growth & Engagement

    • Grow followers and engagement to bring more people into CG’s movement.

    • Stay ahead of trends, algorithm changes, and best practices to identify quick opportunities for impact.

  4. Reporting & Insights

    • Track analytics and develop performance reports with recommendations to optimize content and strategy.

    • Share insights with leadership to guide decisions and priorities.

REQUIREMENTS

  • 3–5 years of proven experience in social media, with some experience leading or mentoring a team member.

  • Bachelor’s degree in marketing, communications, or a related field.

  • Excellent copywriting, communication, and content creation skills in English.

  • Strong understanding of social media platforms, trends, and analytics tools.

  • Experience in community building is a plus.

  • Knowledge of or passion for ocean conservation is a strong bonus.

PERSONAL QUALIFICATIONS

  • Passionate about storytelling and ocean conservation.

  • Creative, resourceful, and detail-oriented.

  • Collaborative leader who supports and uplifts teammates.

  • Self-starter who can balance strategy with hands-on execution.

  • Comfortable working in a fast-paced, mission-driven environment.